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 <title>Laying the Groundwork for SOA Success</title>
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 <description>For a business to be sustainable today, it must be supported by a truly sustainable architecture. This type of architecture must have built-in agility and reusability. To be able to support the disparate end-to-end transaction components involved in converting leads to cash, this architecture must be sufficiently free form in its inter-business process communication. All businesses require this, whatever the business model.&lt;p&gt;&lt;a href=&quot;http://charlesrattray.sys-con.com/node/771326&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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